Client Overview
Website: eirtrening.no
EIR Trening is a premium fitness center in Fredrikstad, Norway, offering a comprehensive range of services to help members achieve their fitness goals. The facility provides personal training, group classes, corporate training, and specialized sessions like boxing, FuncFit®, yoga, and Tai Chi. EIR Trening focuses on delivering quality, expertise, and personalized service to a limited number of members, ensuring a high-quality training experience.
Objectives
- Rebrand to attract a dynamic clientele.
- Create a memorable and unique look.
- Develop a consistent visual identity across all platforms.
- Enhance online presence through engaging visuals.
Approach
Discovery Phase
- Conducted a comprehensive brand audit.
- Held workshops with the client to understand their vision, values, and goals.
- Analyzed competitors to identify opportunities for differentiation.
Brand Strategy
- Defined brand positioning and messaging.
- Created a brand story that aligns with Eir Trening's mission and values.
Visual Identity
- Created a cohesive visual language, including patterns, and imagery.
Implementation
- Launched the new brand identity with a targeted marketing campaign.
- Updated the website and social media profiles with the new visuals.
- Trained the client’s team on brand guidelines and application on social media.
Results
- Increased Engagement: Social media engagement grew within three months.
- New Memberships: Saw an increase in new memberships post-rebrand.
- Brand Recognition: Positive feedback from existing clients and recognition in local media.
Client feedback
With Chiyo's visual and social media expertise, we manage to achieve greater engagement while also differentiating ourselves from competitors wich is very important for us.
