Client Overview
Client: Rockwell Co'Working
Location: Fredrikstad
Industry: Coworking Space
Objectives
- Develop a distinctive and sophisticated brand identity.
- Design a logo and visual elements that convey exclusivity.
- Establish a consistent brand presence across digital and physical platforms.
Approach
- Conducted a brand audit to understand Rockwell's positioning.
- Held workshops to align on vision and goals.
- Analyzed competitors to identify differentiation opportunities.
Discovery Phase
- Conducted a comprehensive brand audit.
- Held workshops with the client to understand their vision, values, and goals.
- Analyzed competitors to identify opportunities for differentiation.
Brand Strategy
- Defined a brand positioning focused on luxury and exclusivity.
- Created a brand story emphasizing Rockwell's high-end services.
- Developed a refined color palette and elegant typography.
Logo Design
- Designed a sleek, minimalist logo representing sophistication and professionalism.
- Ensured versatility for use across various media.
Visual Identity
- Established a cohesive visual language with premium aesthetics.
- Developed brand guidelines for consistent use of elements.
Implementation
- Launched the new brand identity with a targeted campaign.
- Updated the website and social media with the new branding.
- Trained the client’s team on maintaining brand consistency.
Results
- Client Acquisition: Attracted high-profile clients and increased occupancy.
- Brand Recognition: Positive feedback and media coverage, solidifying Rockwell's position as a top-tier coworking space.
